Situation Stockholm is a monthly magazine about local issues, sold by Stockholm’s homeless. All proceeds go to the individual vendor you buy it from.

But in a largely cashless economy, where people carry more cards than loose change, sellers were finding it hard to make the sales to support themselves.

So what else do people carry? Since 90% of people never leave home without their mobile, we decided to use a text message payment platform. A buyer simply sends an SMS with the seller’s unique ID, and a receipt is sent back to the seller.

Over 4000 purchases have been made via SMS in the first three months.

AWARDS

Cannes Lions 2012 – Bronze – Best Messaging
MMA Global Awards 2011 – Silver – Direct Response

IMAGERY